Guanlan
Cultural Town

Branding

2018

Guanlan Culture Town is affiliated to Longhua District, Shenzhen and located in the collaborative innovation portal in the Shenzhen-Dongguan region. The characterized LOGO for the brand is designed to display the urban profile of the town, as well as its humanistic images being manifested in order to highlight the features of the town, enhanceg its reputation and expand its influence in the adjacent areas.

Software Design Tips

Indesign

Illustrator

Photoshop

Brain storming

Research

Sketch

User test

Logo sketches and different iterations

Next